Senior Marketing Executive - Part-Time

We are seeking a  passionate and commercially minded Senior Marketing Executive to bring the LEGO brand to life across our retail stores, e-commerce platform and digital channels.  Working within a small marketing team, you'll play a hands-on role delivering campaigns, supporting new product launches, growing customer engagement and analysing performance to improve results.

Role is initially a 4 month contract with a possibility of becoming permanent for the right individual.

Key Responsibilities
• Support planning and execution of integrated marketing campaigns across digital, retail and offline channels.
• Manage social media, content calendars and community engagement.
• Create eDMs, CRM campaigns and other customer communications.
• Maintain website/online store content, promotions and product information.
• Analyse campaign performance, customer behaviour and market trends, providing recommendations to improve ROI.
• Support retail activations, events and promotional campaigns.
• Build relationships with LEGO Singapore, agencies, suppliers and internal stakeholders.
• Prepare marketing reports and presentations.

• Manage customer enquiries professionally
  • Support wider marketing projects as required.

Skills & Experience
• Excellent written and verbal communication skills.
• Strong organisation, time management and attention to detail.
• Able to manage multiple projects, prioritise and meet deadlines.
• Commercially aware with strong analytical skills.
• Proficient in Microsoft Office (Excel and PowerPoint).
• Experience with Adobe Photoshop and Illustrator or similar design software.
• Knowledge of Meta Ads, Google Ads, Google Analytics, CRM and CMS platforms is an advantage.

Personal Attributes
• Creative, proactive and eager to learn.
• Customer-focused with a positive, solutions-driven attitude.
• Comfortable working independently within a small, collaborative team.
• Professional, adaptable and willing to take ownership.