MARKETING MANAGER - Part-Time

Attachment Description

The Marketing Manager is responsible for planning, developing, and implementing marketing strategies to promote the company's motor vehicle sales business. The role focuses on increasing brand awareness, generating sales leads, and supporting business growth through effective marketing initiatives.

Specific Responsibilities
1. Developing and executing marketing campaigns to promote the company's vehicle inventory, products, and services.

2. Conducting market research and competitor analysis to identify customer preferences, industry trends, and business opportunities.

3. Managing digital marketing activities, including social media platforms, online advertisements, website content, and email marketing campaigns.

4. Coordinating promotional events, exhibitions, and sales activities to enhance customer engagement and brand visibility.

5. Creating and overseeing marketing materials such as brochures, advertisements, presentations, and promotional content.

6. Building and maintaining relationships with customers, business partners, advertising agencies, and media representatives.

7. Monitoring marketing performance metrics and preparing reports to evaluate campaign effectiveness and return on investment.

8. Collaborating closely with the sales team to develop lead-generation strategies and support vehicle sales targets.

9. Managing marketing budgets and ensuring cost-effective utilization of resources.

10. Ensuring all marketing activities comply with applicable company policies and regulatory requirements.

Technical Skills and Competencies
1. Market Research Skills

2. Communication Skills

3. Negotiation Skills

4. Leadership Skills

5.Sales Management Skills

6. Problem-Solving Skills

Mid Career Grant