Up close interview with our cofounder & CEO

Adrian Tan interviews Emmanuel Crouy, co-founder and CEO of GrabJobs, the leading Recruitment Automation platform for Retail, F&B and Hospitality. Read the full transcript here.


For the readers who are not familiar, could you give an introduction?

I’m the CEO and co-founder of GrabJobs, a Recruitment Automation platform.

As CEO, apart from supervising each function, I’m in charge of Strategy, Product Roadmap and Investor relations. I also get very hands-on when it comes to opening new markets.

Prior to GrabJobs I was the co-founder of Aster Lion, a recruitment firm focused on Technology and Financial Sectors.

I’ve been working in the Recruitment industry since November 2010. Prior to that, I was a Software Engineer and I have a Computer Science background.

What motivated you to start GrabJobs?

As a recruiter, my biggest pain point was the time spent sourcing, screening and scheduling interviews.

These are very low value-add tasks, yet are the most time consuming and repetitive.

I always wanted to develop technology to automate these tasks.

The trigger came when a number of businesses I invested in were facing big staffing issues.

These were F&B and Retail businesses across South East Asia.

It made me realize there was no Job Portal focused on these industries.

Digging deeper into the subject, I realized these industries conduct mass hiring campaigns and could benefit from recruitment automation as well.

That’s when my business partner, Mark Melo, and I, decided to create a Job App that would focus on industries that were underserved and develop tools that would automate recruitment.

How exactly does GrabJobs work?

For Companies, we innovated the traditional job board by developing value-add recruitment automation technology to cut down hiring time.

Key features and benefits:

  • Multi-channel Job site partnerships: your jobs get reposted to over 25 other job sites, schools and advertising partners, in order to reach millions of job seekers.
  • Interview Chatbot & Scheduling Automation: our bot asks your screening questions to applicants over chat, scores them, shortlists the top candidates and invites them for interview. This is our core feature which saves companies hundreds of hours per month.
  • Actionable Interview Reminders: applicants who are invited for an interview receive actionable reminders 24h and 3h before the interview and are prompted to reconfirm, reschedule or cancel. This has proven to increase the interview show-up rate of all our clients.

In summary, our solution cuts down the time-to-hire which in turn cuts down cost-per-hire.

For Job Seekers, we innovated the traditional job board by getting rid of the CV and creating a Dynamic Profile Creation Chatbot that speeds up recruitment while creating applicant profiles on the fly.

Job Seekers don’t need CVs to apply for jobs, they only respond to interview chat questions, which takes 1 min on average.

After that, they know instantly whether they are shortlisted for the next round or not.

The data from their interview answers are dynamically added to their profile.

The more jobs they apply for, the more data their profile has, and thus the better the job recommendations we send to them.

We are currently working on an “Employee Welcome Pack” for which all job seekers who get a job via GrabJobs receive a package of vouchers for F&B outlets and gym/fitness studios near their new work location.

Who would be your current biggest customer?

Our biggest client is Uniqlo.

They were previously using a form-based screening system that was not customizable and did not automatically score applicants.

It wasn’t really helping them speed up their hiring process.

Moreover, they were getting a high applicant drop-out rate.

We won them over by showing how our solution is customizable and could fully automate their process end-to-end.

As a result, their HR team saves hundreds of hours per week and they have also increased their interview show-up rate > 80%.

They have now engaged us to further develop tailored features to fit their hiring process.

Do you have anyone that is a major professional influence?

I wouldn’t say I have a single person that influences me, I’m influenced by all entrepreneurs.

Anyone I hear about who has decided to become an entrepreneur gives me the inspiration to continue working hard on what I’m doing.

Any book or books that have greatly influenced your life?

1) Rich Dad Poor Dad: the book that gave me the Entrepreneurial Bug and also opened me to the investment world.

2) Scaling Up: a bible on how to structure and grow a company.

3) Blitzscaling: gives you the ingredients and recipe you need to scale hard and fast!

In the last 12 months, what new belief, behaviour, or habit has most improved your life?

I’ve learned to delegate key tasks to my trusted staff which has enabled me to be less hands-on, take a step back and focus on the big picture and vision of the company.

This has the impact of giving me a renewed boost of confidence!

Continue reading Adrian Tan’s full article here.

Reading to Automate your Hiring Process? Learn more here.


Emmanuel Crouy

Co-founder & CEO of GrabJobs. Background in Technology, Recruitment, Marketing and Sales. Engineer at heart. Passionate about solving recruitment problems with technology. Obstacle racing enthusiast.

Ready to explore Jobs?

See what jobs are meant for you