There are many different types of mediums for advertising out there. Depending on one’s brand, where and how we choose to promote a product or service carries a significant impact on a business’s source of revenue. One of the most effective channels of advertising that has worked for numerous businesses include tapping on the power of FaceBook ads.
FaceBook is, after all, one of the most popular social media and marketing platforms in the world. With numerous features, it can also be a pretty confusing tool to adopt into your marketing practises.
But, fret not! In this article, we’ll be discussing why we think advertising using FaceBook Ads is a good idea and some of the reasons supporting this claim. Without further ado, let’s get right into it!
What's our take, then?
This then highlights promising chances and reasons for those interested in bringing attention to their business or brand! In this article, we will be looking at some reasons as to why FaceBook ads are a great tool for advertising purposes. This should help you find ways to create a more effective branding strategy that effectively reaches a wider audience out there.
A word of caution before we delve into the article: this written piece aims to function as a guide. It should not be read as a comprehensive or exhaustive list of advice when it comes to improving recruitment-related processes. The best way to find out what may work best would be by conducting ample research.
Browsing through this article could function as the first step you take into exploring different ways to negotiate your employment contract. A little effort can go a long way!
Without further ado, let’s get right into the article!
FaceBook helps you target specific audiences!
Of course, when advertising with a certain platform, there’s a given demographic of individuals you’ll be able to reach out to. But, with FaceBook Ads, what we’re saying is that you can get realllllly specific!
With filters across numerous categories, you can micro-target your audience. For instance, you can segment your target audience by their age, gender, geography, spoken languages and so much more!
Did you know you can even reach out to a group that has interacted with your brand as well? You can see how applying these filters/categories will help you reach a more selected group.
Definitely a more affordable advertising option!
When it comes to advertising with FaceBook, there are many expensive options – you can go really big and grand if you’ve got the budget for it. But, that may not always be the case. Certain campaigns call for a different action plan too.
With FaceBook Ads, one of its biggest plus points is that advertising using this platform is a low-cost option. That said, keeping things affordable doesn’t mean low yield.
The total average cost-per-click across all industries is approximated to stand at $1.72. This number shares the fact that the amount one invests for advertising their brand/business is worth the ROI when compared to other options.
No doubts here as to why you should consider advertising via FaceBook ads!
Different types of ads!
Each brand or business will have their own creative concept when it comes to advertising. Limiting one’s advertising options to a specific format can hinder the intended impact of said ad too.
As such, it can be incredibly challenging to pick an option that best suits your desired goals, budget and other factors. But, with FaceBook Ads, the sheer number of possibilities in relation to an ad format itself is enticing.
Image ads, video ads, stories ads, poll ads, slideshow ads, lead ads, dynamic ads, messenger ads, carousel ads, collection ads, instant experience ads – the list goes on and on. Depending on what you wish to put out there, you can pick a style that best matches your aesthetic and business ideals.
Forecasting benefits!
Perhaps, the largest concern with any brand or business looking to advertise has to do with finding out whether their advertising efforts have paid off. If there will be a surge in revenue or if they’re successfully able to increase awareness for their brand.
With FaceBook ads, there’s a feature that can forecast these results. If the specific ad format or style you chose has enough data to work off, estimate numbers can be churned out by the system.
For instance, you’ll be able to find out how many people your ad will be able to reach, as well as how many results your ad will be able to gather. If you’re wondering what these results could refer to, the list includes app installations, landing page views, link clicks, event responses, conversions, page/post engagements and so much more.
To wrap things up...
To conclude, we hope this article gives you a better idea of how you can better market your business or brand through one of the most popular advertising strategies out there! While it can be a fun process, a lot of effort and time goes into it, for sure!
In conclusion, there are numerous ways one can advertise on social media platforms. On FaceBook particularly, there are a number of strategies that have been tried and tested. We hope the above list of 3 pointers have provided you with some ideas to help you boost your marketing goals.
And there you have it – a piece on whether you should advertise with FaceBook ads! With all that being said, we have to come to the end of this article! We hope this written piece has provided you with some insights as to how you can improve your marketing efforts.
In the meantime, if you’re on the lookout for job opportunities at organisations within Singapore or simple resources, read on! 😉
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