Group CRM Marketing Specialist

 
  Responsibilities: 
 
 
 Craft and create automated customer journeys and communications throughout the customer’s lifecycle and at key trigger points during their shopping journeys
 
 Assist local CRM specialists in Indonesia, Malaysia, and Thailand with local CRM campaigns and segmentation
 
 Manage communications in multiple CRM channels including but not limited to emails, push notifications, in-app messages, on-site banners, SMS, and WhatsApp messages.
 
 Assist with designing and executing experiments to optimise engagement and conversions using different segmentation and content strategies
 
 Assist with creating new HTML templates for emails and in-app messages that are personalised at scale using Liquid.
 
 Assist with tracking, measuring, and reporting progress and overall performance of CRM channels, and regularly perform segment and user analysis.
 
 
  Requirements: 
 
 
 2+ years of CRM experience in the e-commerce or B2C industry
 
 Proven experience with managing CRM campaigns and projects from start to finish 
 
 Proven experience with advanced customer engagement tools such as Braze, Salesforce, Leanplum, MoEngage, and etc.
 
 Have a sound understanding and strong grasp of campaign and segment analytics and are able to use basic data processing tools to help with your analysis.
 
 Have working knowledge of HTML/CSS and interested in Liquid and Javascript.
 
 Self starter with the courage and creativity to come up with CRM initiatives that help improve customer retention and engagement.
 
 Have a high attention to detail and always looking for ways to improve.
 
 Prior experience in managing loyalty programs is a plus
 
 Excellent command of the English language, standard proficiency of Bahasa Indonesia, Bahasa Malaysia, or Thai is a huge plus

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