Marketing yourself has become a powerful tool to secure opportunities across multiple fields. Creating a personal brand is one way to stand out in the crowd and another for others to particularly remember your unique profile. This is also partially why social media platforms have been performing so well in this day and age. One such platform that has taken up its fair share of the spotlight is TikTok.
With over 800 million active users worldwide, it’s no wonder that this platform functions as a great space to market oneself. The fast-paced nature of TikTok keeps its users engaged with fresh content for long periods of time. Users have also been found to be active on the app for close to an hour on most days.
What's our take, then?
This then highlights promising chances and reasons for individuals interested in marketing themselves to produce content on TikTok. In this article, we will be looking at some reasons as to why TikTok is a good platform to market yourself. This should help you find ways to create a personal brand that effectively reaches a wider audience out there.
A word of caution before we delve into the article: this written piece aims to function as a guide. It should not be read as a comprehensive or exhaustive list of advice when it comes to improving recruitment-related processes. The best way to find out what may work best would be by conducting ample research.
Browsing through this article could function as the first step you take into exploring different ways to negotiate your employment contract. A little effort can go a long way!
Without further ado, let’s get right into the article!
A different medium: Videos!
One of the biggest reasons why TikTok is a good platform to market yourself is due to its utilisation of a different medium altogether. For instance, where Instagram focuses on images and Twitter on text, TikTok works its magic through the power of videos.
Most TikTok videos that are shared come with an interesting combination of video and sound. As such, most of the content produced on this platform tends to be comedic and casual by nature. This is also one of the reasons why formal marketing and providing users with a standard, boring chunk of information will not work to their advantage.
In other words, what makes TikTok a great platform that allows self-marketing is the room for creativity it offers. One can produce engaging content in numerous ways, unlike the limitations posed by producing content using images and texts.
With video formats, you’re free to explore the limitless boundaries of creativity. Tapping on specific tools could also help to create and establish a form of personal branding for yourself too. What better way to market yourself, then?
Influencer Marketing
One other effective way to market yourself on TikTok is by tapping on the power of influencer marketing. Wondering what that is? Influencer marketing is popular by nature due to the different types of content produced, as a result of the relationship established between a brand and an influencer. The latter tend to produce content that promotes their client’s products or services. When practiced with engaging methods, both the brand and the influencer market themselves successfully.
Of course, becoming an influencer isn’t an overnight task. One will need to make sure that he/she creates their own brand with their own unique style and that’s more likely to click with the audience than mimicking someone else’s personality.
As such, over a period of time, influencers build up their own reputation and have loyal followers/audiences of their own. Brands then engage these influencers to reach out to specific target audience groups. Thus, tapping on the power of influencer marketing is one way to market yourself successfully on TikTok.
Hashtag challenges!
We’ve all seen an example or another of the infamous hashtag challenges on TikTok. Someone starts up an intriguing challenge and after some time, it catches on as a form of trend amongst other TikTok users.
This particular tool works as it prompts engagement with the audience. Other users are able to participate and contribute their take on the challenge. Over time, the number of people viewing and participating in the trend rises too.
Numerous brands and influencers have already utilised the hashtag challenges to promote a product or service. The challenge could range from anything including a simple dance to simple games using filters created on TikTok.
As these challenges get circulated amongst the audience, more and more TikTok users come across the content. The cycle repeats until a new challenge comes along! 😉 No surprises as to why hashtag challenges work on TikTok!
What's next?
To conclude, we hope this article gives you a better idea of how you can better market yourself. While it can be a fun process, a lot of effort and time goes into it, for sure!
In conclusion, there are numerous ways one can market themselves on social media platforms. On TikTok particularly, there are a number of strategies that have been tried and tested. We hope the above list of 3 pointers have provided you with some ideas to help you boost your personal brand.
And there you have it – a compiled list of 3 simple tips you can adopt to create a better personal image. With all that being said, we have to come to the end of this article! We hope this written piece has provided you with some insights as to how you can improve marketing yourself.
In the meantime, if you’re on the lookout for job opportunities at organisations within Singapore or simple resources, read on! 😉
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