Assistant Vice President, Marketing & Product Development

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  Job Title:  
 
  Job ID:  
 
  8962  
 
  Hong Kong  
 
  Location:  
 
  Full/Part Time:  
 
  Full-Time  
 
  Responsibilities  
 
  • Assist in the development of marketing strategies of Business Banking, and implementation of marketing programs. 
• Deliver new products and enhance existing products.
• Co-ordinate with all related departments to deliver new products, and enhance existing products.
• Prepare and issue all documents necessary to ensure the timely execution of product plans, according to established company procedures and budgets.
• Evaluate all marketing efforts on products, and provide recommendations for future strategies and plans.
• Provide marketing operations support such as gift redemption, etc.
• Conduct market research related to competitors’ market products and promotional activities.
• Revamp BAS marketing communications such as sales kit, leaflet, flyer and poster etc.
• Develop Corporate Wealth Management business and nurture it as one of the core business in Business Banking.  
 
  Requirements  
 
  • Degree holder in Marketing or related disciplines.
• Minimum 5 years of experience in marketing or product management of retail banking or consumer products.
• Good market awareness, strong analytical mind, self-motivated with good communication and interpersonal skills.
• Possess broad knowledge of marketing and product management techniques and understanding of the bank’s retail products.
• Good knowledge of credit, marketing and loan documentation
• Aggressive, innovative and results oriented.
• Good command of written and spoken English and Chinese (including Putonghua).  

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