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How To Get More Qualified Job Applicants

With over 26,500 retail establishments in Singapore as of 2017 spanning industries such as general merchandise, fashion goods, household equipment and more, it can be tough to find job applicants whom are perfect for your retail roles. When you’re hiring for part-time roles, especially, it can be hard to differentiate skill sets and ensure that candidates stay warm while you’re interviewing other applicants.

Here are 3 tips every recruiter should use to get more qualified job applicants through job portals and job boards:

1. Posting The Job Role For Ease Of Reading

The first thing you need to do is to ensure that your job posting catches the eye of the best candidates. Make sure that the job candidates know the specific job responsibilities, job requirements, as well as the salary, so that you can reduce the chances of unqualified applications.

Since ‘Retail Assistant’ can refer to a wide variety of roles, it could be confusing for job applicants who are looking for specific roles within the retail industry. It’s hence important to write down the main job responsibilities of the successful candidate, so that they know what 80% of their time will be spent on.

2. Screen More Efficiently with ChatBots

Don’t just wait for the interview to start asking some basic screening questions. Use a chatbot to help filter out the best candidates for your job posting. An effective chatbot will help you to screen out ineligible candidates by providing the option for custom questions, such as their preferred work location. The Applicant Tracking System (ATS) can then sort the candidates by fit and include relevant notes for the recruiter.

You can also input different language versions of a question if you require the job candidate to speak different languages. For example, you could include questions in Mandarin if you need the successful candidate to speak to Mandarin customers.

With the GrabJobs platform, you can even use the ‘Automated Shortlisting’ to keep eligible candidates “warm”. This triggers a congratulatory message the moment they pass the interview chatbot, so you can keep them on standby for quick interviews.

3. Showcase Your Company to Job Applicants

Company culture is one of the most common reasons for a high turnover rate, so ensure that potential job candidates know about their roles within the larger company. Include a short but detailed company description as this gives job seekers an idea of what the company does, and showcase the benefits that your company provides.

Another method is to produce a recruitment video that showcases the daily tasks and/or company culture to attract applicants. You can do an interview with the CEO, the team, or the star employees, and hence promote your company to potential candidates. You can look at the video we created for Uniqlo as an example, which helped to make their retail recruitment day a success.

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