To find the right leader for your company’s marketing team, you need to start by posting an ad with a job description for a marketing manager. If you’ve never written one before, don’t worry.
This article details everything that goes into a well-written and compelling marketing manager job description, from essential skills to the ideal length for this type of message. You’ll also find the best 14 marketing manager job description example options to use as jumping-off points.
What Makes a Good Marketing Manager Job Description?
A good marketing manager job description will typically highlight the need for strong leadership, strategic thinking, communication skills, and expertise in various marketing disciplines, such as content creation, strategy, brand management, and market research.
Below are five examples of different digital marketing positions you can customize for your business.
Example 1: General Marketing Manager Job Description
[Company] is seeking a Marketing Manager who will coordinate with team members to develop marketing policies, programs, and campaigns.
Managerial Responsibilities
- Recruit, interview, hire, and train new marketing staff
- Oversee the daily workflow of the marketing department.
- Provide constructive performance evaluations
- Handle discipline and termination of employees according to company policy
Marketing Responsibilities
- Gather and analyze marketing-related information
- Conduct market research and forecast sales
- Conduct pricing research and analysis
- Maintains knowledge of the latest marketing trends
- Collaborate in new product development
- Develop and share marketing training materials
- Collaborate, participate in, and coordinate promotional activities
- Negotiate contracts
Skills and Abilities
- Verbal and written communication
- Interpersonal and customer service skills
- Organizational skills and attention to detail
- Analytical and problem-solving skills
- Supervisory and leadership skills
- Experience creating, implementing, and monitoring budgets
- Proficient with Microsoft Office Suite
Example 2: Digital Marketing Manager Job Ad
[Company] is looking for an experienced digital marketing manager to help us expand our online presence across multiple channels and increase brand awareness.
Responsibilities
- Develop promotional digital strategies to drive website traffic
- Create and deploy successful online marketing campaigns
- Build strategic relationships with agencies and vendors
- Prepare and monitor the quarterly marketing budget
- Oversee the creation of and approve marketing materials
- Measure and report on consumer behavior and campaign performance
Skills and Qualifications
- At least 3 years of marketing experience
- Knowledge of website analytics tools (including Google Analytics, Omniture, and WebTrends)
- Experience in creating and optimizing Google Adwords campaigns
- Comfortable working with numbers and creating spreadsheets
- Written and verbal communication skills
- Willingness to stay up-to-date on the latest digital marketing trends
Example 3: Product Marketing Manager
[Company] is seeking a product marketing manager to assist with creating effective go-to-market strategies and ensure we meet specific sales and marketing goals.
Responsibilities
- Collaborate with various teams to develop effective go-to-market and growth strategies, including the product manager, customer success, and sales teams.
- Develop omnichannel marketing campaigns.
- Plan, develop, execute, and sustain all elements of product marketing initiatives.
- Develop and support customer retention initiatives
- Analyze industry, customers, and competitive trends
- Create compelling marketing materials
- Engage with customers during seminars and trade shows
- Guide direct reports to ensure successful campaign implementation
Qualifications
- Bachelor’s degree in Business, Marketing, or a related field
- At least 5-7 years of product marketing experience
- Ability to deliver presentations to multiple audiences, including internal and external stakeholders
- Ability to work well in a cross-functional team environment
- Excellent attention to detail
- Project management skills
- Experience with marketing automation, customer relationship management, and project management tools
Example 4: Restaurant Marketing Manager
[Restaurant] is hiring a marketing manager to serve as a key leadership figure and assist with developing and implementing campaigns to drive awareness and increase customer loyalty.
Responsibilities
- Creating plans to drive brand awareness
- Lead all brand marketing and promotional initiatives, including driving traffic, new store openings, developing loyalty platforms, and promoting new products.
- Design and develop marketing programs for existing restaurant locations
- Identify and lead projects to ensure the brand stays fresh and relevant
- Create an integrated marketing mix that combines insights, digital platforms, and creative storytelling
- Use integrated digital platforms to drive brand awareness, amplify our brand story, and increase restaurant traffic
- Develop a paid media strategy across PPC, SEO, and social media platforms
Qualifications
- Bachelor’s Degree in Marketing, Advertising, Public Relations, Communications, or a related field
- Proven experience in multi-unit retail or food service businesses
- Data analysis skills
- Communication, documentation, and organization skills
Example 5: Remote Content Marketing Manager
[Company] seeks a remote content marketing manager to develop an extensive content calendar that establishes our brand as a thought leader in [industry].
Responsibilities
- Develop thought leadership initiatives
- Lead content strategy
- Collaborate with sales, marketing, and product teams to establish and achieve business objectives.
- Oversee the creation of compelling educational content, including webinars, case studies, eBooks, and videos.
- Oversee content tracking and monitoring to measure results accurately and make data-driven decisions.
Qualifications
- At least 8 years of marketing experience
- A bachelor’s degree or global equivalent in a relevant field
- Extensive knowledge of content marketing
- Knowledge of current online marketing best practices, including SEO and social media marketing
- Editing and proofreading skills
- Ability to write relevant, optimized, and highly targeted content
- Verbal and written communication skills
What Are Useful Marketing Skills?
One of the most critical elements of a marketing management job description is the list of desired skills the ideal candidate will possess.
Here are some examples that you might include in your job ad:
- Market research and analysis
- Brand management
- Digital marketing
- Content creation
- Social media marketing
- Advertising and promotion
- Campaign planning and execution
- Data analysis and interpretation
Here are five more examples that clearly list the skills the hiring managers are seeking:
Example 6: Regional Marketing Manager
The [company] team is seeking a regional marketing manager to help us expand our brand across North America.
Responsibilities
- Develop and execute strategies for marketing programs that attract new customers and drive sales across the North American market.
- Monitor, analyze, and report on industry trends and campaign performance
- Develop and tracks web analytics
- Create, execute, and manage marketing campaigns across multiple channels
- Collaborate with the sales teams to ensure campaign alignment
- Stay current on [company]’s R&D and product development projects
Skills and Qualifications
- Bachelor’s degree in marketing or a related field (master’s degree preferred)
- At least 7 years of experience in digital marketing
- Experience in building and executing multi-channel marketing initiatives
- Knowledge and understanding of key marketing solutions and trends
- Ability to analyze campaign data and report on marketing performance
Example 7: Healthcare Marketing Manager
[Company] seeks a marketing manager, preferably with previous healthcare experience, to help us promote our brand and help us achieve specific sales and performance objectives.
Responsibilities
- Developing and building growth marketing strategies
- Partnering with sales and account teams, leadership, and other key team members
- Assesses the competition to identify emerging trends
- Developing marketing strategies while ensuring alignment
- Leading marketing team members and creative staff
Required Skills
- Bachelor’s degree or above in marketing or a related field
- A minimum of 5 years of marketing experience, preferably in the healthcare sector
- Written and oral communication skills
- Interpersonal communication skills
- Problem-solving skills
- Analytical skills and attention to detail
Example 8: Performance Marketing Manager
[Company] is looking for a skilled and experienced performance marketing manager to assist with developing and implementing performance-based marketing initiatives.
Performance Marketing Manager Responsibilities
- Drive [company’s] advertising strategies through funnel building, data analysis, and email marketing
- Develop and implement conversion funnels based on previous performance data.
- Collaborate with marketers and other team members to produce results and achieve specific objectives.
- Conduct in-depth research and analysis to determine target audiences and optimize content.
Required Skills and Qualifications
- Proven experience in performance marketing or a similar role
- Expertise in funnel building
- Strong analytical skills
- Proficiency in advertising platforms like Meta, Google, and TikTok
- Excellent copywriting and communication skills
Example 9: B2B Marketing Manager
[Company] seeks an experienced B2B marketing manager to develop and implement revenue-generating strategies tailored to our target audience.
B2B Marketing Manager Responsibilities
- Researching, designing, and implementing marketing strategies
- Leading strategy and execution for demand generation campaigns across our website, email, conferences, events, and social media
- Analyzing, tracking, and reporting on ongoing initiatives
- Ensure alignment across all marketing materials
- Identifying new ad channels
B2B Marketing Manager Desired Skills and Qualifications
- Bachelor’s degree or higher in marketing or a related field
- At least 5 years of B2B marketing experience
- Familiar with or willing to learn marketing automation software
- Experience with B2B marketing plan and campaign development
- Advertising copywriting skills
- Knowledge of Google Ads, LinkedIn Ads, and other PPC platforms
Example 10: Email Marketing Manager
[Company] requires an experienced email marketing manager to assist with email marketing campaign development, execution, and analysis.
Key Responsibilities
- Strategize, plan, and execute multi-channel marketing initiatives
- Develop email marketing campaigns
- Communicate with broader marketing teams
- Oversee the creation and optimization of marketing automation flows
- Develop customer journey maps
- Analyze campaign performance and share insights regularly
- Build CRM reporting dashboards
- Research and perform competitive analysis
Desired Skills and Qualifications
- At least six years of experience in email marketing, customer relationship management, customer retention, and marketing automation
- Hands-on experience working with a variety of CRM tools
- Comprehensive knowledge of marketing systems and processes
What Skills Should You Look for in the Marketing Manager Job Description?
To attract the most qualified and best-fitting people to your company, make sure you specify in the job description that you are specifically looking for traits like the following:
- Strong leadership and strategic thinking abilities
- Excellent communication and interpersonal skills
- Expertise in various marketing disciplines, including digital marketing, brand management, and market research
- Proficiency in data analysis and interpretation
- Creativity in campaign planning and execution
- A track record of driving business growth and achieving results
Check out these four examples to see how hiring managers clarify what they need:
Example 11: Marketing and Social Media Manager
[Company] is looking for a marketing and social media manager to help us improve our brand image and increase awareness of our products/services.
Responsibilities
- Develop content for various social media platforms
- Assist with the creation of logos, websites, signage, etc.
- Conduct research into target audience
- Conduct competitor research
Skills and Qualifications
- At least three years of social media experience
- At least three years of marketing experience
- Bachelor’s degree or higher in marketing or a related field
- Familiarity with platforms like Adobe and Canva
- Knowledge of social media best practices
- Ability to create unique and compelling social media content
Example 12: Communications and Marketing Manager
[Company] seeks a communications and marketing manager to join our team. The communications and marketing manager will support internal and external communications and oversee market research, branding, and development of marketing materials.
Responsibilities
- Manage and organize marketing plans.
- Develop a high-performance marketing team through supervision, training, and mentoring.
- Manage [company]’s marketing budget
- Develop and administer marketing plans
- Support business strategies through targeted communication, planning, and execution.
Skills and Qualifications
- At least 4 years of experience in marketing or a related field
- Excellent written and verbal communication skills
- Ability to supervise and support multiple staff members
- Creative with an eye for design
- Flexibility and ability to meet project deadlines
- Ability to adapt to and learn new tools and techniques
- Ability to work collaboratively
- Proficiency with Adobe Creative Cloud and Microsoft Office
Example 13: Paid Search Marketing Manager
Our team at [company] needs a Paid Search Manager to collaborate with our brand partners and create and execute advertising campaigns.
Responsibilities
- Oversee brand partners’ paid social advertising efforts
- Communicate with other managers and partners
- Develop paid search strategies, KPIs, budgets, and reports
- Manage day-to-day campaigns and operations
- Work with the creative team to create new ads, as well as test and increase performance
Skills
- Bachelor’s degree in marketing or a related field
- 3-5 years of experience in paid advertising
- Proficiency in Google Analytics
- Understanding of Google Ads
- Experience in product feed building and customization
- Ability to self-manage and juggle multiple projects at once
- Ability to meet deadlines
- Detail oriented
- Ability to guide and collaborate with others
Example 14: Event Marketing Manager
[Company] is seeking an event marketing manager to help us plan and execute tradeshows and other marketing events.
Event Marketing Manager Responsibilities
- Organize and plan events, ensuring they meet [company]’s goals
- Oversee event strategy and execution
- Provide superior digital and in-person experiences
- Create event marketing strategies
- Identify future event marketing opportunities
- Work closely with demand generation, design, and product marketing teams.
Event Marketing Manager Skills
- At least 2-5 years of marketing experience
- Excellent communication skills
- Experience planning a range of events, including digital events
- Experience partnering closely with Sales and marketing teams
- Understanding of lead and sales funnel management
- Experience developing and editing content for event speakers
How Long Should a Marketing Manager's Job Description Be?
A job description for a marketing manager doesn’t have to be long to be effective.
The standard marketing management job description typically includes a list of skills, including those mentioned and above, and a list of responsibilities, such as these:
- Developing and implementing marketing strategies
- Conducting market research
- Managing advertising and promotional campaigns
- Overseeing brand management activities
- Collaborating with cross-functional teams
Job Descriptions Examples
If you’re still looking for help writing a marketing manager job description, looking at examples from currently hiring companies can help.
The following are three marketing manager job description example options for you to reference:
- Sales and Marketing Associate (sales specific)
- Sales and Marketing Associate (marketing specific)
- Digital Marketing Associate
Whether you’re looking for a digital marketing manager job description example or a branding and marketing manager job description, GrabJobs has plenty of other resources for you to check out.
Write an Effective Marketing Manager Job Description Today
You might feel a bit uncertain when writing a marketing manager job description, but it’s easier than you might think.
Use the guidelines and examples above to write an intriguing print or digital marketing manager job description.
If you need more guidance on recruiting and hiring, visit the GrabJobs resource library today.
