When running a small business, tasks like hiring new employees and choosing between candidates is likely part of your role. This process is becoming easier using job posting opportunities on various platforms. Facebook Jobs, a newcomer to helping business owners, is the perfect tool to streamline advertising, selecting, and hiring – and it is free! Read on for creative ideas and a step-by-step guide on how to post a job on Facebook.
Why Post Jobs on Facebook?
Facebook Pages boast viewing figures in excess of 1 billion views. On its own business blog, Facebook claimed that 40% of U.S. small businesses found hiring new employees to be more challenging than expected.
Advantages of Using Facebook to Post Jobs
Facebook Jobs allows you to post job opportunities to your Facebook Business Page. This service is free of charge and will get your advert in front of the right qualified people on Facebook in any locality. Because your advert will link to your business page, all potential candidates can learn about your company ethos and business sector before they apply for a position, and well-informed candidates make ideal employees. The array of business tools on Facebook is ever-expanding.
Challenges of Using Facebook to Post Jobs
The biggest challenges Facebook job posting encounters are:
- It’s not the platform designed for this purpose initially.
You cannot get the best optimized results from employees’ or employers’ searches because the network does not target the employment goal of its users.
- There is no verification of job postings, so the information shared cannot be 100% reliable.
Facebook does not guarantee you will get the correct and updated information on current job postings. They do not have the team to approach this kind of audience to support or serve effectively.
Overall, job posting on Facebook is still a viable tool and may help you to find the best employees for your company. Further information from Facebook Jobs themselves is available.
Step-by-step Guide to Posting a Job on Facebook
1. Locate and load your business page as an administrator on Facebook
Before you can post a job on Facebook, you need to log in on your existing page or create a new Facebook business page, then log in as the administrator.
This will give you extra permissions to create a Facebook job listing and manage the posts once candidates begin to apply.
2. Select the option to create a Job
On the main screen of your Facebook business page, just below the header image, select the grey button marked as Job to the right of where it says Create.
3. Complete the form with the vacancy details being advertised
A form will appear on your screen that has a number of spaces with headings. Enter the details of the job vacancy. Include as much detail about the listing as possible. Potential candidates viewing your post will see exactly what you are looking for in an employee and can easily determine if your vacancy is a potentially good fit for them.
It is advisable to include salary details, a brief description of your company culture, and the job location. Also select if it’s a full-time or part-time position.
4. Choose how to receive applications
Before you complete your job post, navigate to the bottom of the page and either enter your email address to receive all applications via email or leave this section blank if you want the applications to go to your Facebook Messenger.
5. Check your job post
Before you click on Post Job at the bottom-right of your completed form, click Preview Job at the bottom-left of that page. Choose the relevant news feed style, and you will see a preview of your job post.
Check the content for accuracy, both in terms of the information provided and the writing quality. If you need to change anything, click the grey Edit Job button at the bottom of the preview. This will return you to the original job listing form. Repeat this process until you are satisfied with the final version. It is essential to ensure all the job details are correct when you post a job on Facebook.
6. Post your job listing
When all the details on your job post are perfect (including any images you have added to the job description), click Post Job. Your job post is now live!
Visitors to your business Facebook Page can see your post and job seekers can also view your listing in the Jobs area of their Facebook user account. Potential candidates can click to apply for the newly posted position as soon as it is live.
A point to remember is that all job posts on this platform automatically expire within 30 days. This is to ensure the job search area is current and to remove listings that are no longer available. Setting a reminder for 30 days will enable you to renew the post for a further 30 days if necessary.
Managing your job post after it is live
After you have made your job post on Facebook live, applicants can begin to find and apply for your vacancy. However, you may need to change the description and details after it has been posted. If you have received a low number of candidates applying for your vacancy, editing the original post with changes to the details could encourage more people to apply.
Anytime you need to make changes to your post, navigate to your Facebook Page as an administrator, and click the Jobs tab. In the top-right corner of the post, locate and click on the ellipsis (…). A drop-down list will appear. From this selection, choose Edit Job Post. Don’t forget to republish the post after you have finalized any changes!
If you follow the steps above, and have found the perfect candidate for your business, you can close the job post so it is no longer visible. At the foot of the editing page on your listing, you can click Close Job. Don’t worry if you close your post and change your mind – administrators of your business page are able to reactivate closed listings.
5 Other Creative Ways to Post Jobs on Facebook
When advertising a job on any online portal, creative posts can reap the benefits and help you stand out from the other job listings. Creative posting ideas are of great importance on Facebook too. Here are some ideas to stimulate your creativity when you post a job on Facebook.
The following ideas and tips apply to those creating a Facebook job listing via their business page and for businesses that have a standard Facebook Page. You can use these ideas to augment your Facebook Job post, or to create standard posts on your Facebook Page to advertise a vacancy.
1. Create a video
As mentioned earlier, you are able to include an image in your job post. Try capturing more potential candidates by including a short video in the listing. If you do not have a business page, post your video to your standard page instead.
Today’s smartphones have high-quality video cameras built into them and will suffice. Be creative – film the atmosphere in the office, show your products, or just welcome candidates to your job listing with a personal message. Speak with enthusiasm and show the world how wonderful working for your company is.
2. Boost your post
When you edit your job post on Facebook, you also have the option to boost the post. If you click the blue Boost Post button, you can set the duration of the boost , your budget, and the target demographic to reach the right people. This does not have to be an expensive venture as you can tailor the ad to suit your budget.
3. Create a Facebook Event
To gain even more attention to your job post, you can make use of Facebook’s event service. Within your business page you can click to create an Event for a specific time and, if applicable, location. Once your event is listed, promote it across Facebook and users will be able to let you know if they are interested or not, allowing you to gauge the popularity of this event.
4. Talk about what makes your business unique
When you write the job description for your post, and even when you create a video clip to accompany the post, aim to stand out from your competitors. Ask your employees and co-workers what they love about working in similar roles or how much they love working for your company and why. Make these the main elements of your job post.
5. Stand out with a livestream
Facebook Live is a tool you can use to connect with your future employees and enhance your job post. It allows you to stream a video link live on your page’s timeline.
Use your smartphone camera to capture a live video broadcast of the job that is advertised, allow colleagues to say a few words, and show your products or services.
A Facebook Live stream can be as long or short as you desire. After you have ended the broadcast, a recording of your video will automatically become visible on your Facebook Page.
Conclusion
For a significant percentage of small business owners, hiring can be a difficult, costly activity. Listing jobs online is the key to streamlining this process and making it more manageable. Facebook Jobs allows the billion Facebook users to find your job post from within their Facebook account, allowing you to reach suitable, qualified people. Remember, posting a job on Facebook is free and beneficial if you have a small budget. Post online today!
