When you are seeking new employees to fill a vacancy at your company, your job advert is the first thing potential workers see. How can you stand out from the crowd with an ad? Read on to learn why catchy employment ads work and what elements make up catchy job ads.
Job posting sites have become popular with employers seeking new talent. No matter where you are in the world, New York or Singapore, job sites are important. There are even sites, like GrabJobs, where you can post to multiple job boards with a single mouse click. Catchy hiring ads take the legwork out of finding employees.
However, with the popularity of job boards, there are a lot of adverts that job seekers can search for when they look for work. You need to make your advert stand out from all the others. Catchy employment ads are the answer.
Why Catchy Employment Ads Work
You have the job details and job title. Now comes the difficult task of writing the job advertisement for a job site. No matter how many marketing courses you have taken, it is still difficult to write an advert for a job that catches job seekers’ attention immediately and makes them want to be part of your business.
With recent global events like the Covid-19 pandemic, there are more job opportunities in many industries than there are job seekers. Those looking for work have a vast pool of employment vacancies to choose from at the moment. This trend, according to Forbes, is likely to continue.
Catchy employment ads will grab the readers’ attention from the job title and will continue through to the description. It might now be time to think outside of the box and become creative with your word choice and any visuals that accompany your catchy job ads.
5 Elements of a Catchy Employment Ad
Here are some of the elements that most catchy employment ads feature. Not all are mandatory or applicable for all job adverts, but the more you can include in your catchy job ads, the more it will stand out.
- Use an attention-grabbing headline
This is the title of your job advert. You want to be provocative and make the reader continue reading. Instead of simply ‘Hotel Chef Wanted’, try ‘Establishment Seeks Cookery Wizard’ or something similar to get catchy hiring ads.
- Use a subheading to expand on the headline
Located just below the title, you may wish to include a subheading that adds clarification to your creative title. Still aim to be creative, but be a little clearer about the advertised role.
- Showcase your company culture
If you have a fun work culture, try adding the fun into your title, subheading, and description. Make sure the reader knows you promote a positive, fun culture. This can also apply to the more serious careers. By adding a light-hearted touch, the applicant will see a rounded personality is required to fit into the team, not just a robotic skill. This helps catchy job adverts stand out.
- Keep the ad as personal as possible
Change each of your job adverts for each vacancy that appears at your business. Different roles will require different personalities and skills. Try not to reuse a standard template otherwise your advert will look and feel the same as countless other ads that job seekers are looking at. You want your ad to stand out.
- Include a simple, clear graphic
You could include a photograph of the staff relaxing together during a break, or create a graphic that combines images with text. Just keep the overall effect simple and easy to read. Do not use too much text.
10 Examples of Catchy Employment Ads and Why They Work
1- Oscar Mayer’s advertisement for Wienermobile drivers
Bright colours and a simple image make this a great example of a catchy employment ad. Everyone who is familiar with the brand will already know about Wienermobile drivers and the simple, catchy text implies that the reader could drive one of these vehicles. The text is catchy yet minimal so it is quick and easy to process the key information.
2. Twitter’s ‘Tweeter in Chief’
There is no image in this advertisement from social media giant, Twitter. This advert uses a very creative title. Asking for a ‘Tweeter in Chief’ grabs the attention more than ‘Social Media Writer’ would. The job description is also creative and succinctly sums up the role on offer. You know exactly what they are looking for from reading catchy job adverts like this.
3. Bud Light’s Meme Officer
Bud Light Seltzer created this advertisement for social media. Looking for someone to create memes for the brand’s marketing team, they chose ‘Chief Meme Officer’ as a creative job title. They injected fun and humour with their tagline ‘Great Seltzer. Bad Memes’. The image is simple with minimal text and utilises bright colours that grab your attention and stand out, like all good catchy job advertisements.
4. HireVue’s Developer Ad
HireVue created an ad to recruit a software developer that attracts applicants using a personalised, ordinary speech-like description. They describe their team based on their out-of-office interests and have an amusing hiring process description. It is supplemented with an interesting photograph of the team enjoying some downtime, making the job opportunity seem more attractive and appealing.
5. HubSpot’s Best Place to Work
HubSpot received the accolade of one of the Best Workplaces by Great Place to Work. They created a social media post highlighting this achievement. At the end of the post they invited people to join this great workplace after whetting the applicant’s appetite by describing how great it is to work there. They included an eye-catching photo of the team to grab people’s attention.
6. 10 X Marketing’s Darth Vader Ad
10 X Marketing created an extremely captivating ad for an internship at their company by using an image of the world-renowned character, Darth Vader, from the Star Wars film series. The title ‘Join Us or Die’ is incredibly bold and catches the eye of anyone who views it. Minimal text is included, describing what to expect as part of the 10 X Marketing team.
7. Horizon FCB’s ‘Mistakes’
This advert uses the job title and description in an extremely creative way. The ad contains 10 grammar, punctuation, spelling, or spacing mistakes. This is deliberate, allowing the reader to complete a task before applying for the position on offer. It’s a fun exercise that draws the reader into the advertisement. The job role requires attention to detail, so if you spot mistakes, you are suitable to apply for this job. This technique would suit ads for writers and editors.
8. Dallas Restaurant’s Local Dialect Ad
Dallas Restaurant & Bar employed an unconventional and attention-grabbing statement as their title for this advertisement. They wrote it in the local Dallas dialect, then called for bartenders who can interpret the statement. This is another fun, creative post that also attracts interest from people who understand the local vernacular. Those who do not understand it probably would not be suitable for the job as the advert would be meaningless.
9. Border’s Master Biscuitier
Border, the large biscuit company, called for a ‘Master Biscuitier’ in their creative and catchy job title. The description is kept to the bare minimum, highlighting the number of weekly hours and salary, and calling for those readers who “…know what it takes to make an exceptional biscuit…”
The image is not cluttered, simple, and eye-catching.
10. Verizon’s Code Ad
Verizon was recruiting coders to their team and posted a social media job ad by creating the advert in a pictorial code. This challenged readers to crack the code and understand what the post was all about. Those who did would have been more invested in a job application than just a title stating ‘Coders Wanted’.
Where to Post Your Catchy Employment Ads
Now you have seen examples of creative ideas and created your catchy job advertisements. What do you do next? Where will you post your ad for maximum exposure? There are several online choices that will fulfill your needs.
Social media platforms boast millions of users reading posts every day worldwide, including in your locality. It is free to post on social media and, with the advent of Facebook Jobs, businesses are using these platforms to advertise during their hiring processes.
Online job-posting sites host adverts for jobs in one searchable place. GrabJobs’ platform has an excellent reach for your adverts and will allow you to post your advert free of charge on their site. Job seekers who search on this platform will be able to see the ads you have posted.
You can also take the more traditional route of print ads. You can rent advertising space in national and local newspapers or magazines, create billboard posters, or smaller posters for display on bus stop shelters, and more. However, this way of advertising can be costly so make sure you allow for this in your budget.
Conclusion
In the saturated marketplace of job advertising, your ads need to be creative to stand out. Personalising the advert to the specific role that needs filling, being creative with job titles, and using clear and eye-catching images can boost engagement and uptake. Posting your completed ad to sites such as GrabJobs will help maximise the number of potential candidates who see your ad. Start creating a catchy job ad today!
