At the same time that the number of job openings is rapidly increasing throughout the world, so is the number of job posting sites and options for hiring managers. These days, there are tons of different sites, apps, and other platforms for employers to post job listings and connect with potential candidates.
On the one hand, this high volume of job posting options is a blessing for hiring managers because it gives them more opportunities to expand their reach and attract the most qualified people for every job. On the other hand, it can be daunting and time-consuming to be presented with so many options.
If you’ve ever wished that you could post on multiple job boards with one click, keep reading. This guide will explain why it’s important to post on multiple job sites, the kind of information you need to share, and how you can use GrabJobs to post to multiple job sites at once.
Why Post Job Ads on Multiple Job Sites?
Do you need to post your job advertisements on multiple job boards? Technically, no. However, there are lots of advantages that come with this approach, including the following:
Reach a Larger Audience
For every job posting, approximately 17 percent of candidates come from job boards. Clearly, they’re an important recruitment tool.
The more job boards on which you post listings, the more people you’re going to reach.
If you’re looking to expand your audience and reach a larger group of potential candidates, a multi-channel job posting process is a great way to accomplish this. It also allows you to do so without wasting time and taking you away from other aspects of running your business.
Speed Up the Hiring Process
Speaking of not wasting time, the hiring process goes by a lot faster when you post on multiple job boards.
Posting on a variety of job boards allows you to get responses from a larger number of people at one time. This increases the likelihood that you’ll find the right fit for the position sooner, which also helps you to onboard your new hire faster and avoid decreases in productivity.
Find the Most Qualified Candidates
Posting on multiple job boards doesn’t just allow you to cast a broader net and reach a larger audience. It also allows you to get in touch with a greater number of qualified candidates and find talented people who might not have been on your radar otherwise.
Keep in mind, too, that when you find talented candidates who are great fits, they’re more likely to stick with your company. This helps to reduce your turnover rate and improves your company’s reputation, which allows for easier hiring in the future.
Build Your Talent Pool
You might not interview and hire every person who responds to your initial job posting. However, that doesn’t mean they’re not great candidates who might be the right fit for future openings.
When you use a multi-channel job posting process, you’ll be able to build a larger talent pool. This, in turn, makes it easier for you to find talented candidates later when there’s another opening at your company for a similar role.
Save Money
Recruiting is expensive. In the United States, the median cost to hire is $1,633, and job vacancies cost an average of $98 per day.
Can your company afford to spend thousands of dollars to recruit a new employee? Even if you technically can spend that money, do you want to, or would you rather put it toward something else, like creating a better product or a building better environment for your current employees?
The faster you fill vacancies with qualified candidates who are likely to stick around long-term, the easier it is to save money and avoid unnecessary expenses.
What You Need to Post Jobs on Multiple Job Boards
When you’re posting to multiple job boards at once, you’ll need to be extra careful with the way you write each job posting. The following are some of the most important characteristics a good job description and listing should include:
Clear Job Title
Don’t make people guess what the job is or what kind of position they’re applying for. Every job posting, whether it’s being published on one job board of 20, should start with a clear title.
After identifying the title of the job, move on to other essential information. This includes the following:
- Location
- Department
- Job classification (part-time, full-time, contract, etc.)
- Hours of the position (40 hours per week, 20 hours per week, etc.)
When you clarify all of this information up front, you prevent miscommunications between your company and potential candidates. It sets clear expectations for them so they know whether or not they’re applying for a job that’s a good fit for them.
Clear Job Description
After you’ve broken down all of the basic identifying information, you next need to move on and write a clear job description.
Your job description will provide details on what the position entails and what the employee’s purpose will be within the company. The job description should also define general responsibilities, the key tasks the employee will perform, and the relationship they will have with their colleagues, customers, clients, etc.
List of Tasks and Responsibilities
The job description is typically followed by a list of tasks and responsibilities. This is a more detailed list than what’s included in the job description, and it breaks down everything that the employee does on a standard day at the office.
It’s important to be transparent about what a person will be doing all day if they get hired for the job. It allows them to ensure they have what it takes to fulfill the requirements of the position and saves them from applying for something for which they’re not qualified.
Minimum Knowledge, Skills, and Abilities
Include a list of the minimum knowledge, skills, and abilities (or KSAs) that each candidate must possess to be considered for the job. For example, do they need to have a degree in a particular field? Do they need to be able to type a certain number of words per minute?
Be clear about what requirements you have for each candidate so they can apply feeling confident that they’re qualified for the position and don’t have to worry about wasting time applying for something that’s not a good fit.
Culture Clarification
At first, job seekers decide whether or not a job is a good fit for them based on the basic title, job description, and list of responsibilities. What helps them make a final decision, though, is a breakdown of the company culture.
When describing the company culture, be sure to include your business’s mission statement and a list of your core values. This helps each applicant to decide whether or not they are a good fit for the company, what kind of work environment you provide, and whether or not your beliefs and values match up.
How to Use GrabJobs to Post on Multiple Job Boards
You know that posting job ads to multiple job boards is important, and you also know what kinds of information you need to include in each job description. However, you might be wondering what you can do to simplify the multi-channel posting process.
Every job board has its own unique system for placing job postings. If you’re not careful, it’s easy to get overwhelmed by all these different systems and end up posting inadequate information or sending in repeat submissions.
It’s also difficult to manage job ads and responses when you post on multiple platforms (especially when you do it manually). You’ll be getting emails from all over the place, and it’s easy for your inbox to become a bottomless pit, especially if you don’t have hours to dedicate to checking messages. The average recruiter spends up to 3 hours per day sourcing candidates, and who has time for that?
Fortunately, you can overcome a lot of these issues by using a multi-channel recruitment platform like GrabJobs, which allows you to instantly post to multiple job boards with one click.
Here’s a breakdown of how GrabJobs works and what this tool has to offer:
Easily Input Information
One of the greatest things about the GrabJobs recruitment platform is the fact that it allows you to easily input information.
When you use this tool for multi-channel recruiting, you don’t have to spend hours manually plugging in job titles and descriptions to dozens of different platforms.
You’ll input all the relevant details about the job once (following the guidelines discussed above, of course), and then you’ll be all set.
You may need to make some minor adjustments based on each job board’s specific requirements, but this will still be much faster than handling the posting process one by one.
Post on Over 20 Job Boards
Once you’ve input all your job posting details, you can instantly post your listing to over 20 job boards with just one click.
It’s never been easier to advertise in multiple places at once, and you’ll be free as a hiring manager to focus on other important aspects of your job, from conducting interviews to onboarding new recruits.
Post for Free on Social Media
The GrabJobs tool also allows you to post easily and for free on social media.
If you want to expand your reach even further, advertising jobs on social media is a great way to spread the word. It allows you to get even more people interested in applying for your open position without having to spend extra money on recruitment.
Keep in mind, too, that posting jobs on social media also offers unique benefits. For example, it improves brand awareness for your company and invites more engagement from social media users who might not have known about the job otherwise.
Get a Free Branded Careers Page
GrabJob doesn’t just simplify the posting process. It also provides you with a free branded careers page, which allows you to make your company more enticing to potential candidates.
Your branded careers page allows you to showcase your company’s core values and outline the key elements of the company culture. It also allows you to make your job postings more mobile-friendly and SEO-friendly, which improves visibility and increases the number of people who are likely to apply for the position.
You can even create recruitment videos through your careers page, which introduces a more immersive experience for interested candidates. This, in turn, can help you stand out from other companies that are hiring.
Get a Free Careers Page Widget
GrabJobs provides you with a free careers page widget as well. This is a single line of code that lets you instantly synchronize roles when creating, editing, and closing jobs. It allows interested candidates to apply with just one click and integrates with other tools for a more streamlined recruiting process.
Promote Urgent Postings
When you’re using GrabJobs to quickly fill positions, you can also promote those postings so they get extra attention from job seekers. This is a great way to further speed up and simplify the recruitment process.
With the help of the GrabJobs platform, you can bump a job listing once or pin it to the top of the page. You can also auto-repost permanent job advertisements so they don’t fall through the cracks, and you can advertise with exclusive banner ads as well.
Final Tips for Multi-Channel Job Posting
With the help of well-written job listings and a great multi-channel recruitment platform, you can simplify the posting process and enjoy all the benefits of advertising on a variety of job boards.
If you need a little extra inspiration or insight before you start posting, here are some bonus tips to keep in mind:
Pay Attention to Details
The more detail-oriented you are when creating job postings, the less work you’ll have to do later on.
It may take more time upfront for you to cross all your Ts and dot all your Is. However, it will save you time in the long run and help you to feel confident that you’re putting out clear, captivating, and enticing job listings — the kind that people will want to save and apply for — on every recruitment platform.
Fact Check
Make sure you’re fact-checking when writing your job postings, too.
Double-check things like salary, hours, knowledge expectations, etc. so you’re not accidentally putting out inaccurate information. If necessary, reach out to someone from the specific department that’s hiring and ask them to review the listing before you publish it.
Taking time to do this saves you from getting applications from people who aren’t qualified for the position. It also helps to streamline the hiring process more and prevents confusion, especially when you’re publishing on multiple job boards.
Use the Right Keywords
These days, keyword usage is, well key, especially when you’re writing job ads. Most people search for jobs online, and one of the easiest ways to get your job ad noticed is by including the keywords that people are most likely to be typing in when they’re looking for positions like the ones your company is promoting.
Brainstorm and think about the types of words and phrases that people will be using in their online job searches. You can also check out listings from your competitors to see what terms they’re including in their ads. This helps you ensure your listing shows up alongside theirs and saves you from losing qualified candidates to them.
Prioritize SEO
In addition to proper keyword usage, there are other aspects of SEO (Search Engine Optimization) that you should keep in mind when creating your job listings.
For example, mobile-friendliness is essential. Websites (including job posting sites) that are mobile-friendly are favored by search engines like Google. This favoritism, in turn, allows your ads to show up higher on the search engine results page and increases the likelihood that people will click on them.
Respond Promptly
Finally, don’t forget to respond promptly to all applications that come your way.
When you respond right away, you make a good impression on candidates before they even sit down for an interview. You also reduce your chances of missing out on qualified candidates because you were too slow to get back to them.
If you’re worried about keeping track of applicants when you’re getting responses from multiple platforms, remember that GrabJobs has got your back. GrabJobs features an easy-to-use Applicant Tracking System (or ATS), which helps you monitor responses and get back to applicants right away.
Post on Multiple Job Boards Today
Are you ready to share your job advertisements on multiple online job boards? Follow the steps outlined above so you can create high-quality job ads and master the art of multi-channel job posting.
Of all the tips discussed in this guide, one of the most important ones to keep in mind is to utilize the GrabJobs recruitment platform. This job posting site makes it easier than ever for you to post to multiple job sites with just one click.
