What We Learned from 2020
Employer Branding, with an emphasis on company adaptability and resilience, will also be one of the noteworthy recruitment trends of 2021. The pandemic exposed a lot of systemic flaws within many organizations. Companies reacted to these unique, unprecedented circumstances in very different ways.
Some companies quickly resorted to cost-cutting through layoffs, left workers unpaid, or shut down different business outlets. Others managed to cope more successfully, either as essential businesses continuing to engage in business as usual or rapidly adapting their business model to meet new demands.
Companies that Adapted Fast During the Pandemic and Treated Employees Fairly Will Be the Winners in 2022
How Can You Enhance Employer Branding in 2022?
Here are some practical ways to strengthen employer branding with an emphasis on company adaptability and resilience:
- Internal & External communication: Regularly surveying existing employees and new hires can help you develop and assess employer branding. Organizations can also use external sources, like Glassdoor, to see company ratings and employee reviews, to gauge employer branding.
- Showcase how your company adapted to the crisis: Resilience is critical, and new hires want to make sure that they secure stable, long-term employment. They’ll want to see how you managed the uncertainty, rose to meet the challenges faced by your industry, and how you cared for your workers throughout this pandemic.
- Highlight your business continuity plans: Change management is vital. High-quality candidates will be curious to know what your contingency plans for the future may be. Expect this to be a common theme that candidates may ask about when you open the floor for questions during an interview.
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Companies will invest in Candidate Experience
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Conclusion