The latest data shows that the average cost per hire expenses for businesses is approximately $4,100. That’s a lot of money to spend to fill a position!
Fortunately, there are steps you can take to reduce cost per hire expenses, including creating high-quality job ads. The right job ad will help you to attract the right candidates and replace old employees as quickly as possible.
Drafting a good job ad can be tricky, no matter how much experience you have in the hiring and recruiting world. It takes a lot of work to create a listing that has the company’s best interests in mind but also presents it in a positive light to job seekers.
If you need help writing job ads, this guide is for you.
Read on to learn more about what is included in a good job ad. You’ll also find a breakdown of some of the best job ad examples so you have something to reference when creating your next job ad.
What Should Good Job Ads Include?
Before we get into the details of the best jobs ad examples, let’s address what makes a good job ad a good job ad. How do you win over your ideal candidate and convince them to apply for a position at your company instead of one of your competitors’ companies?
If you’re not sure what writing a good job ad entails, here are some guidelines to get you started. The following are some of the most important components to include whenever you’re drafting a new job ad:
Images or Videos
When you look at any list of good job ad examples, you’ll see that the best ones always feature some kind of media — typically an image or video.
Visual media helps to make your job ad (and, by default, the job and your company) more attractive to job seekers. It can also add an extra layer of credibility and shows that you care about the image you’re putting out for your audience.
Remember, 48 percent of people say website design is the top factor they consider when determining its credibility. The same principle can apply to the job ads you post online.
Clear Titles
People shouldn’t have to play guessing games to figure out what positions are open at your company.
Job seekers should know as soon as they get to the careers page on your website what positions you need to be filled. They should be able to find other essential, relevant information right away, too. This includes the following:
- Location information (where is your office?)
- Position type (part-time, full-time, remote, in-office, hybrid, etc.)
- Salary or salary range
These details let people know right away whether or not this position is a good fit for them, at least on a surface level. For example, if they’re looking for full-time work and you’ve indicated that the position you’re hiring for is only part-time, this lets them know instantly that it’s not the right choice.
Summaries and Descriptions
After the title, of course, one of the most important pieces of a job ad is the summary or position description. Your summary or description should break down the most important aspects of the job, including key responsibilities and information about the people with whom the candidate will be working (clients, members of the marketing team, etc.).
Aim to make the language in your summary supportive, rather than demanding. Focus on what’s expected of the candidate if they get the job, of course, but also emphasize what the company will do for them and how you will set them up for success.
Responsibilities Section
The best sales job ads examples also include a detailed responsibilities section.
This section, as the name suggests, lets people know exactly what tasks they will need to carry out. It helps them get a clear idea of what their days will look like if they get the job and makes it easier for them to determine whether or not it’s a good fit.
Some responsibilities sections also include a “day at the office” breakdown that provides even more insight into what an employee will do each day once they join the team.
Qualifications/Skills/Experience Sections
Your job ad will also need sections for qualifications, skills, and experience that employees must possess.
This includes a breakdown of the degrees and training that a person must have received before they can be considered for the job. For example, do they need a bachelor’s degree? A special certificate?
As for skills, be sure to list the skills you want your employees to have. Do they need to be able to use a specific type of program? Do they need to speak a foreign language?
Experience requirements matter a great deal when writing a job ad, too. If you want candidates to have a certain number of years working in a field or doing a specific job, be sure to indicate it in the ad so people don’t waste their time applying for a position they’re not qualified for.
Company Culture Description
These days, company culture is one of the most important things for hiring managers to keep in mind when writing job ads. For 46 percent of job seekers, company culture is one of the deciding factors in their application process. Furthermore, 88 percent say that it’s at least relatively important.
Be sure to include a description of your company culture to show people what you value and what kind of work environment you have to offer. This is a great way to differentiate your company from others in your industry and will help you attract better applicants.
Clear Application Button
Don’t make people search for an “apply here” button. It should be located in an easy-to-find place, and it should contrast with the background color on the page.
You may even want to include an application button in multiple places on the page. That way, there’s no chance that people will miss it when checking out the job ad.
Multi-Channel Posting
While technically not an aspect of writing a job ad, the idea of multi-channel posting is still an important one to consider. When you post your job ad on multiple boards, it’s easier for you to reach a larger audience and get responses from qualified candidates faster.
There are lots of tools that make multi-channel posting easy and efficient. For example, GrabJobs is a recruitment tool that allows you to post to over 20 job boards with just one click. It’s a great option for busy hiring managers who need to get the word out about a job but also have other things to worry about besides posting on dozens of job boards one by one.
6 Best Job Ad Examples to Emulate in 2024
Now, let’s get into the best job ad examples to inspire you and your future employees. Discussed below are 6 good job advert examples that you can reference when working on your own ads:
First on the list of the best jobs ad examples is this job ad from Hopper, an app that helps travelers save money on flights and hotels.
The ad for a senior software developer features bright, contrasting colors and an image of a rabbit, the company’s mascot. It has consistent branding working in its favor, along with detailed lists of qualifications and skills requirements.
The title for the ad is very clear and includes all relevant details job seekers want to know. The ad also has a bright blue “Apply now” button that nobody can miss.
If you’re looking for good job advert examples for companies in the health and wellness industry, this ad for a licensed esthetician at Massage Envy is an excellent one to reference.
With beautiful colors and an image of one of the company’s estheticians, this ad is pleasing to the eyes right from the start. Massage Envy’s ad also has a clear title with location and job type information available. Along with a list of responsibilities and skills requirements, there’s a breakdown of the benefits Massage Envy offers.
Job seekers will also find a link to Massage Envy’s Glassdoor reviews, so they can learn more about what it’s like to work for the company before they apply.
When you look at the images on the GoPro website (including the images on the website’s job ads), you’ll see exactly why it’s included on our list of the best job advert examples. It’s not just stunning imagery that makes this ad appealing, though. It also features a simple, easy-to-understand job summary and bulleted lists of responsibilities, skills, and the benefits GoPro provides its employees.
GoPro features a clear “Apply for this Job” heading, too, followed by a simple series of windows for candidates to easily input their information and apply for the position.
Another winner on the list of good job advertisement examples is Gusto with this ad for a process improvement analyst. Gusto applicants will be impressed by the ad’s simple, streamlined design and bulleted lists of responsibilities and requirements.
Although it doesn’t feature any images or videos, the ad does include the company’s logo prominently displayed at the top, keeping branding consistent. It’s also easy for people to apply for the position by clicking the brightly colored “Apply now” and “Submit application” buttons.
Plenty of fast-food restaurants are lacking in the job ad design department, but McDonald’s isn’t one of them. In fact, this fast-food staple offers plenty of good job ad examples with its wide range of open positions listed online.
When visiting the ad for the first time, job seekers can easily see right away where the job is located, what kind of position they’re applying for, and what the position entails. There’s also a breakdown of the company culture and what kinds of values McDonald’s possesses.
With the bright yellow “APPLY” button, candidates can also quickly begin the application process and throw their names into the ring.
If you’re looking for some of the best sales job ads examples, this ad for an enterprise sales manager at Atlassian is a good one to check out.
This ad features a clear title and showcases essential information directly below the title to help applicants narrow down their options more easily. It is broken down with bulleted lists and headings, too so job seekers can easily skim through the information provided in the ad to see if the job is a good fit for them.
The careers page on the Atlassian website also features images and videos so job seekers can get a better sense of the company’s culture and what it has to offer its team members.
Key Takeaways For Writing Good Job Ads
Now that you’ve reviewed the best job advert examples, you’re in a much better position to start drafting good job ads that simplify your recruitment process. Here are some final takeaways to help you see the best results from your job ads:
Write for Job Seekers
When you’re writing anything, you need to think about who will be reading it. Job ads are no exception.
When you’re writing a job ad, think about your ideal applicant and what they will want to see from a listing.
What kinds of benefits or company culture information will appeal to them? Can you use images or videos that paint your company in a good light and catch their attention?
Be sure to write using first and second-person, too. Use “we,” “you,” “our,” and “us” to start building a relationship and help people feel as though you’re speaking directly to them.
Keep It Succinct
A lot of information needs to be included in job ads, from lists of responsibilities to summaries of the company culture. At the same time, though, it’s also important to keep your ads as succinct as possible.
If your ad is too wordy, there’s a good chance that people will exit out of it. Instead, they’ll go and look at a listing from one of your competitors, which means you could lose out on qualified candidates.
If the ad is too long, there’s also a chance they’ll skim too much and end up missing important information that could disqualify them from being considered.
Keep It Simple
In addition to keeping your job ad succinct, it should also be simply written and worded.
Avoid too many long, complicated sentences. Avoid jargon and complex words, too.
Remember, the goal is to make it easy for people to read your ad and get the gist of what kind of candidate you’re looking for.
If it’s too difficult to figure out what the job responsibilities are or what your company is all about, people might decide the job isn’t for them. This will make it harder for you to fill the position.
Focus on Formatting
Even though all the job ad examples listed above are for different positions at different types of companies, they all have one thing in common: Excellent formatting.
Proper formatting improves the readability of your job ad and helps it look more professional. Here are a few key formatting tips to keep in mind:
- Use bold headings to break up sections
- Use bullet lists for responsibilities, skills, education requirements, etc.
- Include lots of white space to avoid overwhelming job seekers
Make It Positive and Inviting
Finally, make sure your tone is positive and inviting. Even if you’re promoting a serious job with a lot of responsibility, if you make it seem too intimidating and intense, people will be hesitant about applying. As a result, it will end up taking longer than you’d like to fill the position and keep your business running smoothly.
Make It SEO-Friendly
These days, most people search for jobs online. Because of this, it’s important that your job ad is SEO-friendly.
Proper formatting helps a lot with SEO-friendliness and makes it easier for people to come across your ad organically when looking for jobs.
Be sure to use relevant keywords, too. Write a list of keywords that people are likely to type in when searching for jobs like the ones you’re advertising, then include them (naturally, of course) in your job description.
Reference the Best Job Ad Examples Today
Are you ready to start working on your job ads? Keep this list of the best job ad examples in mind so you can easily reference them and use them to draft quality ads for your company.
If you need help finding other good job advertisement examples, or if you just want to find some more tips on writing a good job ad, check out the GrabJobs recruitment platform.
GrabJobs makes it easy for you to place ads on multiple job boards with just one click, and it allows for easy applicant tracking. Give it a try today to see why companies all over the world have made it their go-to recruitment tool!
